THE PDFL
(THE PROFESSIONAL DEVELOPMENTAL FOOTBALL LEAGUE)
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So you want to get into the NFL. (Or you want to get back into the NFL). Then you need a place to go to get game film. You could "hire" your nephew to take video of you punching meat or hammering a tire. But it turns out the NFL is a little more stringent. You need pro competition, in pro games, making leaping one-handed catches against superior competition.
Lab Explosion worked tirelessly for over 2 years on team branding, printed materials, store merchandise, advertisements, and meeting NFL dignitaries. The payoff has been extreme. The PDFL is now getting 10,000 unique visitors a month on their website, business revenue has increased over 8x and a ton of players in 2014 made the jump to the NFL. |
About the Work
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MORE PROJECTS
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